The Story Of Our First Popup That Almost Never Happened!

Pop ups are the new ‘in thing’ worldwide. So, deciding to exhibit my new fashion line in a pop up in central London was nerve wrecking to say the least! But, I decided to go ahead and push forward! And so, the planning began. Days soon turned into weeks, and weeks soon turned into almost two months of planning.

As I finished planning one detail, another six came up to take their place. Honestly, I never would have thought that this much goes into planning a simple 3-day event! But, we sat, and we planned everything down to the last details.

A week before the pop up, all the advertising was finalised for print and digital channels. The adverts were distributed and shared over and over. We were spending a lot of time on Instagram trying to generate some hype. Two days before the event, we moved all our stock into the shop.

On the day, I arrived early to get the exhibit started. Imagine my horror when I turned my key and the roller shutters got stuck! The shutter doors outside the premises wouldn’t open. Months of planning was about to be derailed by a stuck roller shutter door!

Thankfully, a few frantic calls later and I was able to get an emergency engineer to come and fix the jam. The rest of the day went by in a blur. I was exhausted but in absolute awe of the amount of amazing people who came out to support us. From that day onwards, I’ve always kept roller shutter repairs London saved as a contact in my phone book just in case!

Exciting Collaboration

bounds green

We’re super excited to be collaborating on an exciting project with Unlimited Fashion women’s boutique Bounds Green.

Unlimited Fashion have worked with such brands as Lou Dalton, Ashley Williams, Erdem and Jonathan Saunders – and now we’ll be on that list too!

As a bespoke family firm, the collections they’ve created have been showcased on the catwalk at London Fashion Week, as well as high end stores such as Harrods, Selfridges and Liberty.

Our work together is under wraps for now, but we’re super excited to have entered into a collaboration with them and we have no doubt that the collect we produce (Spring/Summer 19) will have tongues wagging and people taking note across town!…

Fashion As An Armor To Live

Sometimes new fashion trends can be perplexing. Sometimes you see vintage trends repeating themselves whereas other times you see brand new, diverse cutting edge designs that push boundaries and challenge stereotypes. Starting with casual and formal styles to party wear and evening wear, consumers can walk into any store and have their pick of just about any style or design they fancy.

London, where I’m based, has been a leading fashion hub for decades. London has its own distinctive fashion sense. Walk the streets of Brixton or visit the well-decorated boutiques of Knightsbridge and you’ll find crowds swarming of people eagerly hunting for the killer new piece to match their look.

Though there are renowned trusted shops that sell the most popular brands, there are some startups as well that go unnoticed. We are one such startup, eager to make our mark in this crowded, yet ever expanding ecosystem.

Into The Future

We as a startup have found our inspiration in street-level creativity. Starting from casual wear right the way through to formal we’re inspired by it all!

If you’re done with boring clothes and you want something edgy, fresh and different, we’re here for you! Watch out for us because we’re going to make our mark.

Trust us when we say, what we have planned is set to change the definition of fashion as a whole.…